SEO is a large and dynamic puzzle, No one piece alone will achieve and sustain long-term rankings. Some pieces are longer, some are smaller, but they all imperative to a successful strategy.
To have successful On page SEO strategy, you will need to put all of the pieces of the puzzle together.
On Page Content
The key to a successful website is unique and relevant content that is targeting a particular group of audience.
Research: analyze and choose appropriate keywords for your website that relevant to your business and local market.
Usage: Do your web pages use the words and phrases you want to be found for?
Include: Be sure to include your targeted keywords in the metadata of your website (title, description, image alt text, etc).
Site analytics, CTR, Bounce Rate, Time on page, Time on site, Total pages viewed per user are all metrics to help you measure the success of your On-Page SEO.
Keep your website content fresh and uptodate, by revising it, repurpose it, or even create new content that specifically tailored to your audience.