Google has conducted research to find out that web page will take 22 seconds to load on a mobile device using an average 3G connection. The study found that half of your visitors will bounce if a page took more than 3 seconds to load.
Consumers expect to have access to what we want when we want it and having to wait is not acceptable in a world where Amazon Now can anything from Groceries to the latest PlayStation games to your door within two hours.
So, how do the top industries fair when it comes to giving their potential customers what they want at the speed they expect.
By implementing technologies that will serve AMP and reducing the overall file size of the pages brands can enjoy an increase of people engaging with their content via mobile.