The right agency selection is of no surprise is a decision that business owners do not take lightly for their brands. I will shed the light on 5 things business owners should look for before considering an agency or freelancer for their brand.
41% of brands say they wish their agencies or freelancers were better at innovative techniques.
5 Things to consider before selecting an agency or freelancer:
- Level of expertise
It is important to make sure an agency is able to see the end of the tunnel, this comes if an agency has steep expertise.
- Able to grow top-line revenues
An agency or freelancer should be to grow a company’s gross sales or revenues by up to 15% by running an effective advertising campaign.
- Responsive to business needs
Average response time should be agreed upon between agency and business to ensure timely fashion response and execution of time-sensitive campaigns.
- Being transparency
An agency should provide business read access to its digital assets to be able to see and offer suggestions.
- Proactive and result oriented
Deep understanding of the client’s business and competitors is crucial for an agency to be proactive in offering innovative solutions and ideas that movies top-line needle.