Arthur Sadoun Publicis Group CEO
Arthur Sadoun Publicis Group CEO

Leo Burnett layoffs came into play to reposition its employees across departments to ensure that the right skills and people are the in right place to keep up with the market changing needs, as the agency will continue to evolve its business to remain competitive and meet customer expectations.

Leo Burnett layoffs came ahead of Publicis’ Epsilon Acquisition Announcement. Publicis acquired Epsilon the data-driven marketing agency at $4.4 Billion dollars.

The dive into a data-driven marketing

Publicis Groupe is one of the world’s largest Ad holding companies, with agencies including Starcom, Leo Burnett, and Digitas. With the acquisition, Publicis hopes to enhance its service offering and make its customers better understand their data and drive business growth.

Pivoting Strategy

Since 75% of Publicis Groupe revenue accounts from traditional advertising, how will the Eplison acquisition shape Publicis revenues model? This acquisition increases Publics access to first-party data in the United States consumer market.