LinkedIn Stories

LinkedIn stories have been under heavy testing, this week the company has announced that it will be gradually rolled out in the coming months. This came after Twitter announced it’s Twitter Fleet.

LinkedIn has transformed from a pure professional networking platform to a content platform where users can share videos, blogs, photos, reactions, and trending topics. In recent years, LinkedIn has grown in global popularity and now has over 500 million users, which is twice the amount from only five years ago.

LinkedIn stories further enable users

According to Pete Davies, LinkedIn’s head of consumer products, the goal is to meet LinkedIn users “where their voices are.”.

While LinkedIn has yet to offer specifics on the feature’s creative or even mention potential ad capabilities, here are a few tried-and-true tactics for success with Stories on other social media platforms:

  • Serialized content: Drive value with connected content. This gives your audience something to look forward to and increase engagement.
  • Thought Leadership: When you have something important to say, sometimes all you need is a 15-second clip to get your idea across.
  • Build Pipeline: Show potential buyers what’s most important to them at each step in the funnel.