Ad recall lift metric in Facebook allows you to get an estimate of the number of people who can remember your your brand, if asked within two days of seeing your Ad
For many years, Bronnie Ware – an Australian nurse and counselor – worked in palliative care; taking care of terminally ill people, most of whom...
Facebook Attribution Channels
Facebook Attribution is here, after one year of beta testing it is now publically available. Facebook Attribution in Action In March 2017, Facebook...
Google New Ad Position Metrics
Google search Ad position has new metrics. Early November 2018 Google has announced the addition of four new metrics to search Ad position....
click spam
Click spam, Also known as “Click Flooding”, “Click Fraud” or “Fake Clicks”, this term describes any fraud scheme that executes clicks on behalf...