Testing different versions of ads enables you to determine what works best for your business and ultimately create more effective marketing campaigns. Split testing, also known as A/B testing, can help you experiment with a hypothesis and identify best practices to inform your advertising strategy.
According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering.
Brand Indicators for Message Identification (BIMI) was released last week. This protocol was built on the top on DMARC the email anti-spoofing standard for the purpose of adding an extra level of consumer trust.