Know The Basics

Ad recall lift metric in Facebook allows you to get an estimate of the number of people who can remember your your brand, if asked within two days of seeing your Ad

Click spam, Also known as “Click Flooding”, “Click Fraud” or “Fake Clicks”, this term describes any fraud scheme that executes clicks on behalf of the device’s user...

Ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to...

Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s...

So what is a chatbot or social bot and how does it work? Chatbots are algorithms, pieces of software that use artificial intelligence (AI) to automate certain...

Remarketing shows ads to people who've visited your website or used your mobile app, this is what remarketing is. When people leave your website without buying anything, for...

SKAGs Stands for Single Keyword Ad Groups, It is an effective approach to deliver highly targeted AdWord Ad copy to a group of people in a particular...

Dark Social refers to social media sharing of content (Posts, Videos, Image, etc) that happens outside of what can be measured and tracked by analytical platforms (Google...

SEM stands for Search Engine Marketing. It's the process of increasing your personal or business website's visibility on search engines such as Google, Bing, and Yahoo, primarily through paid advertising.