Google Search Gallery Ads

Google Gallery Ads – Another New Ad Format

Google Gallery Ads, you can think of them as Google’s version of Facebook’s Carousel Ads. Basically, Google's new Ad format consists of a series of images that...

70/20/10 PPC Budgeting Rule

PPC Budgeting for your clients is an uphill battle. That presents the challenge of deciding how you want to spend your client’s budget, and how to figure...
click spam

What is Click Spam Fraud in Mobile Ads With Example

Click spam, Also known as “Click Flooding”, “Click Fraud” or “Fake Clicks”, this term describes any fraud scheme that executes clicks on behalf of the device’s user...
things brands wish their agencies were better at

How to Choose The Right Agency For Your Brand

The right agency selection is of no surprise is a decision that business owners do not take lightly for their brands. I will shed the light on...
how remarketing works

What is remarketing

Remarketing shows ads to people who've visited your website or used your mobile app, this is what remarketing is. When people leave your website without buying anything, for...
PPC Traffic Killer

8 Mistakes to avoid when working with Google AdWords

Google AdWords (Now Google Ads) is probably one of the best online marketing platforms out there to generate leads, sales, increase brand awareness, and grow your business. Most...
Google Page Update Algorithm

How Google speed update affects PPC

On July 18, 2018, Google has announced a new ranking algorithm that downgrade search ranking position of really slow website. Page speed will be ranking factor on...

What is Search Engine Marketing (SEM)

SEM stands for Search Engine Marketing. It's the process of increasing your personal or business website's visibility on search engines such as Google, Bing, and Yahoo, primarily through paid advertising.